Ahrefs

But easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to redirects, metadata, sc...

Ahrefs released a research report indicating that 93% of surveyed marketers now utilize AI tools for content creation. The data identifies Claude as the most frequently used AI model among the 301 respondents.

Ahrefs has introduced a new 'AI Visibility' feature set designed to monitor how brand content is indexed and cited by AI search assistants. This tool provides diagnostic data on whether a domain's content is accessible, accurately represented, or missing from AI-generated responses.

Ahrefs has published a technical guide detailing the integration of Anthropic's Claude Code CLI tool for SEO-specific workflows. The documentation provides 35 specific use cases for automating tasks like Search Console data analysis and technical SEO auditing.

Ahrefs introduced tracking for Google AI Overviews and ChatGPT citations, enabling SEOs to monitor which brand URLs appear in AI-generated answers.

Ahrefs has released a strategic framework for optimizing content for AI-driven search engines. The guide confirms that AI search results remain tethered to existing crawlable and indexable web content architectures.

Google deployed AI Overviews to the French market on July 22, 2026. Data analysis indicates a 23.1% reduction in click-through rates for the most exposed domains.

Ahrefs acknowledges a fundamental shift in search behavior where users bypass traditional search engine result pages (SERPs) in favor of AI-driven research and purchasing tools. This transition necessitates a move away from traditional blue-link SEO strategies toward AI-integrated discovery models.

Yes, every one. We have even built a Letaido pipeline that can research, outline, draft, and fact-check a nearly publish-ready article in six to twelve minutes. In theory, it could produce tens of thousands of articles. ...

The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to uncover how prominent...

As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise. That’s not a bias against SEO. It’s just...

Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The ex...

For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already pe...

37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working. Read more ›...